2024 Raceday Sponsorship Opportunities
You have the opportunity to become a sponsor of this unique charity raceday across a range of races with powerful benefits to build your brand. Support medical research at Ingham Institute for Applied Medical Research and showcase your brand at a positive community event.
Naming Rights for the Day – AVAILABLE FOR 2024
$300,000 or $750,000 over 3 years
- Your brand associated with the entire raceday
- THE INGHAM Charity Raceday in partnership with (Your name here)
- Your brand appearing in all promotions for the day
- Global broadcast into 66 countries through Sky International
- National broadcast by Channel Seven and Sky
- Social media references by Racing NSW and ATC
Naming Rights for the Feature Race ‘THE INGHAM’ – SOLD FOR 2024
Group 2 prize Money $2 Million
$300,000 or $750,000 over 3 years
- Your brand associated with the entire raceday
- THE INGHAM Charity Raceday in partnership with (Your name here)
- Your brand appearing in all promotions for the day
- Global broadcast into 66 countries through Sky International
- National broadcast by Channel Seven and Sky
- Social media references by Racing NSW and ATC
The Santa Cup – SOLD FOR 2024
Prize Money $200,000
Sponsorship $50,000 or $120,000 over 3 years
The Razor Sharp Handicap – AVAILABLE FOR 2024
Prize Money $200,000
Sponsorship $50,000 or $120,000 over 3 years
Four Handicap Races – 2 OF 4 REMAIN AVAILABLE FOR 2024
Prize Money $160,000
Sponsorship $25,000 or $60,000 over 3 years
The Highway – AVAILABLE FOR 2024
Prize Money $120,000
Sponsorship $15,000
(Restricted to NSW Country & ACT Trained Horses)
The Midway – AVAILABLE FOR 2024
Prize Money $120,000
Sponsorship $15,000
(Restricted to eligible Metropolitan & Provincial Trainers)
What’s included in all sponsored races:
- Branded LED (right hand side) winning post for the duration of the day
- Your brand on the sash of the winning horses throughout the day
- One full page advertisement to be published in the ATC Official Race Book (all creative files supplied by the Sponsor)
-
One static advert or 30 TVC to be shown on the big screen during the running of the sponsored race (all creative files supplied by the Sponsor) to be played throughout the day
-
Inner Sanctum VIP Experience for six (6) guests that includes:
- escorted to the theatre of the Horse (or parade ring) by a representative of the ATC prior to each Sponsored Race
- viewing of the Sponsored Race from within the vicinity of the winning post
- involvement in the post-race presentation or sashing
- invitation to the winning owners’ room to meet with the winning connections following the Sponsored Race
- Opportunity for Sponsor branded saddle cloths and strapper bibs used for Sponsored Races (costs borne by Sponsor).
- Table of 10 at THE INGHAM Charity Luncheon.
Terms and conditions to be confirmed in contract.
Ingham Institute for Applied Medical Research is a Registered Charity with all donations of $2 or more fully tax deductible.
Thank you to our 2023 Charity Raceday Sponsors
ATC Benefits
ATC Audience, Reach and Coverage
- 44% male attendees, 67% male members
- 56% female attendees, 33% female members
- 500k race goers on track every year
- 150,000+ social media followers
- 15.6 million TV audience across Australia
- 50% of ATC members and 40% of general admission patrols are ‘Upper Crust & Urban Achievers’:
- High level of Directors & CEOS
- Financially active & sophisticated
- Technologically savvy
- Spend on luxury brands & foreign travel
- Inspired by exclusivity
- Key influencers
- Discerning taste
- Early adopters
- Own multiple homes
ATC National & International TV Coverage
- 10.7m viewers reached through broadcast of the 2020 Everest Carnival
- 6.5m viewers reached through broadcast of the 2021 Autumn Carnival
- 380,000 weekly reached through Sky Racing
- 2.9m Australian homes with Sky Racing available
- 5,400+ commercial outlets with Sky Racing
- 66 international broadcast markets